Netflix apologies for inappropriate ‘Cuties’ poster amid criticism it ‘sexualises’ children (photos)

Netflix has issued an apology for the "inappropriate" marketing poster it released for its upcoming original film Cuties, directed by French filmmaker Maïmouna Doucouré.

The French-language film was largely well-received at the 2020 Sundance Film Festival, where it won the World Cinema Dramatic Directing Award. The streaming service recently began advertising the movie ahead of its release on Sept. 9.

However, Netflix has received an onslaught of backlash over the chosen artwork, which many critics are saying sexualizes children.

We're deeply sorry for the inappropriate artwork that we used for Mignonnes/Cuties. It was not OK, nor was it representative of this French film which won an award at Sundance, Netflix shared on Twitter.

We’ve now updated the pictures and description.